Has Breast Cancer Awareness Month Lost Its Focus?

We all know that October is Breast Cancer Awareness Month, and here at PRNewser we’ve written quite a bit about prime sponsor Susan G. Komen for the Cure’s recent PR upheavals.

Today we bring you an interesting, apolitical angle from blogger and breast cancer survivor Lisa Bonchek Adams. She believes that the Komen group lost its focus some time ago—and that the value of Breast Cancer Awareness Month has declined in turn.

Instead of focusing so intently on finding a “cure” rather than effective treatment, not to mention selling “everything from Kentucky Fried Chicken to alcoholic beverages to its own perfume while simultaneously trying to prevent anyone else from using the phrase ‘For the Cure’”, Adams believes that Komen and its many supporters should focus on the emotional side of the disease.

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