Harvard States the Obvious
Harvard Business School’s Bill Heil and Mikolaj Piskorski released the results of research they conducted on social media in general and Twitter specifically, Silicon Alley Insider reported, and the results weren’t exactly a revelation.
As for social media in general, users spend 70% of their time looking at profiles and photos and, since women’s profiles are viewed twice as often as those of men, Piskorski concluded that the top activities are men looking at women they don’t know, men looking at women they do know and women looking at women they know.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in