Harsh! McGraw-Hill Punished for CEO's Big Mouth
Just like James Frey should have known better than to mess with Oprah, Terry McGraw should have known the consequences of crossing Steve Jobs. Jobs really likes secrecy, not gregarious CEOs casually spilling the beans about Apple’s big new product the night before the announcement.
According to VentureBeat, McGraw-Hill’s name was supposed to be on that slide with all of Apple’s publishing partners on iBooks. As you can see from the image above (from Gizmodo), it was not.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in