Publicist Accidentally Leaked Pottermore Details

J.K. Rowling went ahead and officially announced a few details about Pottermore, the new and exclusive eBookstore for the Harry Potter novels, this morning via YouTube (video above), but a publicist at Scotland-based PR firm  StonehillSalt had already accidentally sent details about the project and its PR strategy to reporters.

Buzz had been building about Pottermore for a couple of weeks and then yesterday there was chatter about a leak.

The Independent received the leaked documents, and it not only contained details about the new site, but also expressed fears that there could be a leak.