Happy 140th Birthday Blue Jeans!
We couldn’t let today pass without honoring a staple of Americana that ranks alongside hot dogs, July Fourth and apple pie. Blue jeans were introduced to America on this day in 1873 by Levi Strauss and tailor Jacob Davis, whose patented denim pants with copper rivets have become a symbol of everything that is celebrated in our culture.
Blue jeans are emblematic of everything American from the hard-nosed, can-do attitude of blue collar workers to sexy supermodels in cutoffs to rebellious rockers in ripped up Levis… and everything in between.
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