The Farther From Home, The Happier We Are On Twitter [STUDY]
Travel industry, here’s a little tidbit to brighten your Q4 earnings estimates: new research out of the University of Vermont reveals that the farther we are from home, the happier our tweets reflect us to be.
The study, released last week, titled “Happiness and the Patterns of Life: A Study of Geolocated Tweets,” reports that “expressed happiness increases logarithmically with distance from an individual’s average location.”
Let’s look at this a little more closely.
The research team analyzed 37 million tweets from 180,000 individuals in 2011 that also gave their location, then characterized the movement associated with each tweeter.
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