Handmark Partners with Zed for Music Personalization Content for Smartphones

Handmark, a developer and distributor of mobile media for smartphones, announced a deal with mobile entertainment company Zed for its expansive real music tones catalogue. We all know that smartphone users over-index in mobile data usage and content consumption, and this is the segment that Handmark squarely focuses on with its PocketExpress on-device portal, which supports BlackBery, Palm, Windows, Sybmian, iPhone and Android-based devices.

While the content from Zed certainly bolsters Handmark’s offering, what remains a lagging question for me is continued consumer willingness to pay for such content, particularly in light of the emergence of free and/or create-your-own content (in this case ringtones, such as iPhone ringtone creation with DRM-free content) becoming increasingly available to consumers.

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