If there’s a holiday that lends itself to vibrant photos, it’s Halloween, and Facebook application developer Woobox offered five examples of photo contests created on Facebook with its Photo Contests app by brands that Facebook users wouldn’t necessarily associate with Halloween.
Sue Bee Honey: As with all promotions, it’s most effective to make your photo contest relevant to your business and offer a prize your fans will enjoy. Sue Bee Honey did just that by creating a costume contest beyond the ordinary “cute kid” contest. It stipulated that all entrants must be bee-related, with a $50 grand prize and a Sue Bee Honey gift pack. Entries were of both the human and pet variety, and they included lots of winged cuties and even a Winnie the Pooh!
The World of Eric Carle: The World of Eric Carle took a similar approach by asking its fans to dress up as their favorite Eric Carle character, resulting in some adorable little hungry caterpillars. Rewarding your fans for being true fans and offering a prize that gets them excited (in this case, “The Very Hungry Caterpillar Prize Package”) results in very targeted and engaged pool of entries.
Family Video: Family Video took its contest one step further by requiring costumed fans to take their pictures in one of its video locations as a required element to enter. More than 120 fans took photos in one of its locations as part of the contest, and we’ll bet that more than one rented a video while they were there.
Mackenzie’s Animal Sanctuary: No photo contest compilation would be complete without a pet photo contest example. McKenzie’s Animal Sanctuary asked fans to submit photos of their furry friends in costume for its photo contest and let its fans vote for the best costumed canine.
Triad Dragons: For a completely different take on the Halloween photo contest, check out Triad Dragons’ “Jack’o’Freakin’Lantern Carving Contest.” Entrants got to show off their pumpkin artistry for a chance to win one of three pairs of tickets to a huge Halloween dance party. The prize was both topical and relevant, and the entrants showed true enthusiasm by creating some masterfully carved pumpkins. Check out the offer and some of the entries they received below:
Readers: Have you ever entered photo contests on Facebook?
Jack-o-lantern image courtesy of Shutterstock.