Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.
Target: Promoting Target’s mysterious world of #hauntedhills. Each set of 15 #hauntedhills Instagrams have dedicated “@trick” or “@treat” Instagram accounts in the caption. If you click on “@trick,” followers will receive helpful Halloween decoration ideas, and “@treat” brings recipes for yummy holiday snacks.
Ford: Posted teaser video of Ford’s “spooky car wash prank” earlier in the week. The video clip was posted on Halloween, noting that the video “may cause nightmares, hysteria and inspire pranks.”
A video posted by Ford Motor Company (@ford) on
JetBlue: Shared video of Terra chips (a favorite on-board snack) formed in the shape of a witch, followed by the line, “chips or treat.” The airline is also promoting Halloween in its tagline with: “Tag #JetBoo to submit your best Halloween photo.”
A video posted by JetBlue (@jetblue) on
Disneyland: Hosting a pumpkin-carving contest for a chance to win a private party at the Haunted Mansion and a spooky overnight stay in Cinderella Castle; also sharing shots of #HalloweenTime at Disneyland.
Asos: Promoting its #scaryselfies campaign, asking fans to tag their spooky shots with the dedicated hashtag for the chance to win a gift card.