HALLOWEEN: Brands Scare Up Instagram Posts

Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.

InstagramBrandsHalloween2014650Brands took to Instagram with Halloween-related posts, and the Facebook-owned photo- and video-sharing network highlighted examples from Target, Ford Motor, JetBlue Airways, Oreo, Starbucks, Disneyland and Asos in a post on the Instagram for Business blog.

Instagram highlighted:

Target: Promoting Target’s mysterious world of #hauntedhills. Each set of 15 #hauntedhills Instagrams have dedicated “@trick” or “@treat” Instagram accounts in the caption. If you click on “@trick,” followers will receive helpful Halloween decoration ideas, and “@treat” brings recipes for yummy holiday snacks.

Knock once to trick-or-treat! Or, click here: @_trick_01 or @_treat_01

A photo posted by Target (@target) on

Ford: Posted teaser video of Ford’s “spooky car wash prank” earlier in the week. The video clip was posted on Halloween, noting that the video “may cause nightmares, hysteria and inspire pranks.”

 

JetBlue: Shared video of Terra chips (a favorite on-board snack) formed in the shape of a witch, followed by the line, “chips or treat.” The airline is also promoting Halloween in its tagline with: “Tag #JetBoo to submit your best Halloween photo.”

It’s almost Halloween – chip, chip, hooray! #FreeSnacks #TerraBlues #ScaryDelicious #Halloween

A video posted by JetBlue (@jetblue) on

Oreo: Posting series of videos and photos from its “Oreo Laboratorium” promoting its Candy Corn Oreos.

 

Starbucks: Promoting #Frankenfrappuccino campaign, regrammed photo from @frappuccino.

Disneyland: Hosting a pumpkin-carving contest for a chance to win a private party at the Haunted Mansion and a spooky overnight stay in Cinderella Castle; also sharing shots of #HalloweenTime at Disneyland.

 

Asos: Promoting its #scaryselfies campaign, asking fans to tag their spooky shots with the dedicated hashtag for the chance to win a gift card.