Happy Halloween! While Americans were busy spending over $2 billion on candy to stock up for trick-or-treaters, Engagor has been looking at which treats were most popular on social media. The verdict: M&Ms.
During the month of October, the social media monitoring platform analyzed the top candy brands. Out of nearly 592,200 brand mentions on Facebook and Twitter, M&Ms came out on top with 174,000 brand mentions.
A Twitter account with ALL the M&M’S characters tweeting? That calls for a colorful celebration! – The M&M’S Crew pic.twitter.com/v0LznaT5y8
— M&M'S® Chocolate (@mmschocolate) October 1, 2014
Here’s how the rest of the competition fared:
- Skittles – 116,100 mentions
- Starburst – 83,000 mentions
- Reese’s – 82,900 mentions
- Snickers – 58,300 mentions
- Butterfinger – 24,400 mentions
- Kit Kat – 23,800 mentions
- Hershey’s Kisses – 20,900 mentions
- Twizzlers – 7,800 mentions
According to the data, the most popular hashtags were #ressesgameday, #teamskittles and #skittlesweb. Starbursts trended heavily throughout the month, and had the post with the highest engagement:
While M&Ms will be plentiful in the baskets of trick-or-treaters tonight, those looking for crispy M&Ms will have to go to Scottie Pippen’s house:
— M&M'S® Chocolate (@mmschocolate) October 31, 2014