Halfbrick Studios’ Monster Dash Sees 123% Growth Using OpenFeint Cross Promotion

The iOS market is booming and the amount of new content is making it difficult for developers to stand out. Mobile gaming network OpenFeint is offering assistance to developers to better help them market their games and the results are great; mobile developer Halfbrick increased downloads for Monster Dash by 123% using OpenFeint cross promotion.

The iOS market is booming and the amount of new content is making it difficult for developers to stand out. Mobile gaming network OpenFeint is offering assistance to developers to better help them market their games and the results are great; mobile developer Halfbrick increased downloads for Monster Dash by 123% using OpenFeint cross promotion. More after the jump.

Halfbrick Studios incorporated OpenFeint’s announcement or news feature to promote its game Monster Dash through Fruit Ninja on March 22 which led to a 123% increase in downloads within 2 days of the promotion. This caused Monster Dash to jump from #143 in the charts to #48 in Top Games in the App Store. Monster Dash also climbed form #267 to #84 in Top Paid Apps.

OpenFeint’s cross-promotional powers have also been demonstrated in the past with Fruit Ninja, Halfbrick Studio’s flagship product that has had over 6 million copies sold worldwide. OpenFeint partnered with Halfbrick prior to launch on iOS and probably also on Android where the game topped the charts in less than 24 hours.

“In less than a year we’ve gotten over 23 million Fruit Ninja downloads and learned a ton about our player community.  We thought that they’d love Monster Dash and wanted to introduce them to the game,” says Phil Larsen of Halfbrick. “With OpenFeint’s developer announcements tool we saw an immediate spike in paid downloads.”

Cross promotion is effective as it lets players explore other games they may enjoy from the same developer or others. Fruit Ninja implemented a ‘more games’ button with a custom look and feel. Developers can also pair announcements with ‘news’ and use their popular games to promote new launches by adding them to ‘more games’ or anything else they want to call the feature.

OpenFeint currently has 65 million users that have interacted with the gaming platform across 4,500 games, including popular titles such as Fruit Ninja which has 23 million downloads. The company also claims to have a huge community of 15,000 developers, working to create new games leveraging its platform. OpenFeint may very well become the gaming network of choice for mobile gamers as the penetration of smartphone continues to increase.

“Developers work hard to develop and own fan bases inside of OpenFeint. With OpenFeint, developers can leverage these fans to make more money, whether it be from cross promoting new games or advertising a new virtual good,” says Jason Citron, CEO of OpenFeint. “Cross-promotion is a simple and effective way to get more downloads and make more money.”

We’ve covered OpenFeint numerous times in the past and they have always delivered credible value to developers – but developers must think holistically about their goals and implement everything properly to take full advantage of what OpenFeint has to offer. OpenFeint also has plenty of other offerings including player acquisition channels such as Free Game of the Day and Fire Sale. To learn more, visit their site.