The film was based on the bestseller of the same name by New York Times Columnist Nicholas Kristof and Sheryl WuDunn, and it follows Kristof and celebrity advocates America Ferrera, Diane Lane, Eva Mendes, Meg Ryan, Gabrielle Union, and Olivia Wilde “on journeys to Africa, India, and southeast Asia to tell the stories of inspiring, courageous individuals.”
Facebook users can see submitted photos in two albums here and here, as well as see their profile pictures added to the Hastagart Half the Sky mosaic for mentioning why they support the Half the Sky movement on Facebook.
And a Facebook game, Reaching Beyond the Choir, is slated to launch Nov. 13.
Other social media components of what PBS is calling “the most socially immersed documentary ever” include:
Wilde will take over the PBS Twitter account prior to the Oct. 2 broadcast.
Kristof participated in an “Ask Me Anything” session on Reddit earlier Monday.
A user-generated campaign is being held on Tumblr, “Women Hold Up Half the Sky Because …”
Twitter users who explain why they support the Half the Sky movement, using the #HalftheSky hashtag, will have their profile pictures added to the Hastagart Half the Sky mosaic.
Additional video content about the film and its participants will be available via YouTube.
Viewers can donate to any Half the Sky Movement charity or their NGO partners via online fundraising site CrowdRise, with the team raising the most to be matched by a $20,000 donation.
Readers: How many of these social offerings will you take advantage of before, during, and after the airing of Half the Sky: Turning Oppression Into Opportunity for Women on PBS?