Hack Turned Flack: Former NYT Editor/Current PR Pro Weighs In
Here’s something we wish we’d found earlier. For the past 11 months Gorkana, provider of database and analytics services designed for both sides of the PR/media equation, has run a series on its company blog called “Moving to the Darkside” in which media professionals describe making the transition into public relations. A month ago they featured our own contributor Lindsay Goldwert, and for their most recent post they spoke to former New York Times assistant metro editor Nicole Collins Bronzan.
This one is particularly interesting because Bronzan previously represented gay rights group Freedom to Marry and now works as director of communications for non-profit investigative journalism organization ProPublica, whose revealing stories about corporate misdeeds feel designed to make PR people sweat.
Here’s
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