The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging

Last December, Adweek profiled Graham Nelson,  Vox Media’s branded content division leader. If you read it, you probably got pulled into the accompanying video created for MailChimp , and you probably now understand a lot more about a myth claiming that dinosaurs had a second brain in their backsides.

It’s an entertaining video—silly, informative, aesthetically pleasing. At four-and-a-half minutes long, it’s a roundabout way for this email marketing provider to sell its “second brain” services, but it hits on many of the best practices more brands need to learn if they’re going to stay competitive in today’s social media and mobile-driven environment.

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