Advertising Warning: Gum Kills Brain Cells
MEMO to the PR teams of Wrigley’s, Bubbalicious, Bazooka and whatever else pleasures your mastication fetish: You have some work to do.
It seems the Journal of Consumer Psychology had some time on their hands and did a comprehensive study on advertising.
While the post-doctorate folk opined and mused about “mere exposure,” “persuasion” and “embodiment,” there was one peculiar finding that should be an arrant admonition for the PR folk of bubble gum manufacturers nationwide (you are giddy with expectation to discover what this all about, aren’t ya?)
“Oral interference sabotages advertising effects.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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