Guest Post: In 2013, Many Businesses Are Still Running Illegal Contests on Facebook

This is a guest post by IronMonk cofounder Amine Rahal.

It still amazes me today that so many businesses are — unknowingly? — running illegal contests and promotions on their Facebook fan pages.

Fan page owners don’t seem to know that you can’t just post a message on your wall and call it a contest. Facebook has put out some strict guidelines when it comes to running promotions, giveaways and sweepstakes on a fan page.

Is this the result of businesses hiring inexperienced social media managers? Or is this the result of Facebook being too shy about enforcing its guidelines? Regardless, as a fan page owner, you should know that breaching these rules can actually get you banned from the big social network.

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