Guest Post: Another Way to Look at the Multicultural Audience

The latest Census information, pop culture, and everyday observation serve as reminders about the myriad ways that the U.S. is diverse. In today’s guest post, Coltrane Curtis, founder, owner, and creative director of Team Epiphany, a New York-based firm with clients like EA Games and Timberland, suggests that there’s still another way to look at multiculturalism and diversity.

In today’s guest post, Curtis discusses how consumers are identifying themselves, and who’s influencing these groups. Feel free to continue the conversation in the comments and @PRNewser on Twitter.

Defining Influence for the New Multicultural Audience by Coltrane Curtis, Team Epiphany

Defining audiences by cultural demographics is simply archaic.

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