Guardian Names London the 'World Capital for Reputation Laundering'

In two separate articles published today, the Guardian boils down why London has become the “world capital of reputation laundering” for regime governments:

“If you are managing a client’s reputation, whether individual, company or country, it is the Anglo-Saxon media that matters and particularly the London-based media,” said Ivo Gabara, who advises the Kazakhstan foreign ministry on press relations in London. “Coverage in the US is important but what is said out of London will determine your global reputation.”

Work

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in