Guardian Media Group Holds Board Meeting in New York
That’s the scoop from Evening Standard media editor Gideon Spanier. He suggests that this week’s gathering is noteworthy mainly because of the associated air travel and accommodation expenses.
But there are other aspects to this as well:
Those close to GMG say the board wanted to get a first-hand look at the paper’s US operation, which overtook UK digital traffic in June. The board meeting is also timed for the big Advertising Week conference. The Guardian, which made an operating loss of £31 million in the year to March, needs to woo US media agencies to advertise on its website, which has no Internet paywall.
There are of course all sorts of things being discussed this week at Advertising Week 2013.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in