We couldn’t help notice a designation in the top left-hand corner of today’s Guardian piece, “Made in Brooklyn: The New York Borough That Became a Global Brand.” The designation reads: ‘Sponsored by Wolff Olins.’
The article is all about how the Brooklyn vibe has been commercially co-opted. It comes from The Guardian Media Network, a vehicle that is part of the necessary commercial co-opting of many of today’s top news outlets:
‘Sponsored by’ is used to describe editorially independent content. We accept funding from sponsors both for content we are already producing, where using funds from a sponsor allows us to provide more in depth coverage, and for new projects.
Before sponsorship is agreed with a client, relevant senior editors are consulted about its suitability and the editor-in-chief has the final say on whether a sponsorship deal is accepted.
A sponsor whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the sponsor. The content is written and edited by Guardian and Observer journalists, or those approved by Guardian News & Media (GNM), to the same standards expected in all of our journalism. GNM will not show copy to sponsors for approval.
For those looking to drown their sorrows about either one of these trends, may we suggest the Brooklyn Brewery.