Groupon's Super Bowl Gamble
Groupon isn’t scared of going big. The Chicago-based daily deals juggernaut spurned Google’s $6 billion acquisition offer last month and closed nearly $1 billion in funding. Now it’s kicking off its most ambitious marketing blitz yet in the biggest way possible: at the Super Bowl.
The ad push comes at a critical time. Groupon has a raft of would-be competitors with distribution powers that could rival its 50-million subscriber base. Just last week Google and Facebook made their first moves to enter the daily deals space, and it must fend off a strong challenge from No.
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