Is Groupon's Daily Deals Model in Trouble?
Too many knockoffs are clogging the market
In the past week, Groupon has lost two major rivals: Facebook abandoned its recent deals initiative, while Yelp scaled back on its own. But that sounds like a win for Groupon, you say? It might actually be a sign that Groupon is in similar peril, according to the New York Post.
Not only did the launch of Facebook’s and Yelp’s deals initially suggest that “Groupon is vulnerable to any tech company with an e-mail list,” analysts told the Post, but their recent failures may be proof that the daily deals model has reached an overload.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in