In less than a month, Groupon has big plans to start a mobile deal that focuses on a service entitled “Groupon Now” to promote specials right at that moment. Focusing on local deals with two buttons like “I’m Hungry” and “I’m Bored.” Sound familiar moms? I can only guess who they researched for that marketing ploy.
According to the Business Insider, the service will let users find deals that are near to where they are and are valid at that moment.
Foursquare (News – Alert) users are familiar with their local and mobile deals. Groupon’s deal is much newer and has a large sales force that’s been “meeting with thousands of local merchants.”
The mobile app tool might change the way we satisfy our palate, shop for deals and spend our leisure and play.
Daily, Groupon will offer deals via time and location featured deals. A user opens up his or her Android or iPhone and is presented with those two buttons: “I’m hungry” and “I’m bored.” Depending on his or her situation one button is pushed.
After making a choice, the user will be presented with a wide range of choices depending on the time and location of the mobile user. Some may feel that this tool has the makings to create more business for small and medium companies that see fluctuation of traffic at various times or the day or week.
I can see how using this tool, “Groupon Now” may prove to be an effective system to marry supply and demand. Hence, it will benefit not only the consumer but the local businesses. This day and age, more people are focusing on local companies, financially supporting their neighbor’s business than going beyond their sector.
Another interesting factor, by suggesting deals when business is slow for specific locations, businesses can increase profitability, manage resources and reduce wastage – like two for one specials or “get ’em while they are hot!” The system kind of reminds me of the Krispy Kreme Doughnut Light.