Groupon Begins Offering Free Two-Way Shipping on Goods
Groupon is offering free two-way shipping on most Groupon Goods, the company said today. It also launched holiday and toy catalogs.
Groupon has begun offering free two-way shipping on most Groupon Goods, the company said yesterday.
It also launched holiday and toy catalogs.
The move shows Groupon capitalizing on the holiday shopping season to dive deeper into its Goods business despite financial analysts’ misgivings about the project, which returns lower profit margins than Groupon’s signature discount offers.
“The holidays are a time for giving but no one wants to give half their budget to pay for shipping,” said Faisal Masud, head of Groupon Goods.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in