GroupM Funds Two Web Series From Alloy Digital

Plan is to bring young-skewing series to various clients for 2014

Web video series projects often finds themselves in limbo. Most brands are less inclined than they were a few years ago to fund such shows on their own. And many Web video companies don't have the ability to write Netflix-like checks for shows without knowing they'll have a few sponsors on board.

GroupM Entertainment is looking to help.

The unit of GroupM Worldwide has announced it will invest in two youth skewing shows from Alloy Digital Chasing: Season 2 (music themed blend of Amazing Race mixed with Survivor) and Encore, a reality series centered on high school reunions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in