It’s always a welcome surprise to see marketing schemes that provide equal benefits to both corporations and audiences. That’s why we’re happy to report the latest news from social music darling Grooveshark — a rewards program that lets users upgrade their listening experience without having to drop a penny.
Grooveshark’s new initiative involves offering up of a number of surveys that, when completed, reward users with points. Grooveshark points can be spent on unlocking (previously pay-only) rewards like the subscription-based Grooveshark Plus and Grooveshark Anywhere services.
For the uninitiated, Grooveshark Plus is a subscription version of the service that allows users to access customizable skins, download the Grooveshark desktop app, remove ads from the site and more. Grooveshark Anywhere is the second tier of the Grooveshark VIP model and provides all of Plus’ features alongside mobile access for smartphone owners.
Grooveshark Plus normally sets subscribers back $6/month while Grooveshark Anywhere costs $9/month but users that accumulate survey points can now unlock free months without paying. The exchange rate from points to dollars looks to be set at roughly 100 points to $1 and, appropriately, 600 points can be cashed out for a month’s subscription to Plus while 900 allow for a free month of Anywhere.
Because Grooveshark Surveys is still new, only the two subscription options are currently available for points-collectors. Grooveshark has promised, however, that more rewards options will be added in the future, making the surveys something to keep an eye on for fans of the social music company.
To learn more about Grooveshark Surveys or to try them out for yourself, click here. After all, it’s not ever day that you can get something for next to nothing.