Greystripe Gets $5.5m
Rich media mobile ad network Greystripe has secured $5.5 million in Series C funding. Prior investor Incubic Venture Capital led the round that also included Steamboat Ventures and Monitor Ventures.
Greystripe is looking to further the reach of mobile advertising by integrating its mobile inventory into more traditional online advertising. By enabling this integration, ad agencies and marketers would be able to add mobile advertising to a campaign with just a few clicks. Also, Greystripe’s Flash-like ad formats for the iPhone allows even the more intricate online ads to translate to mobile.
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