Greenpeace Won't Let LEGO Forget That Shell Thing
One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in.
In order to protest the LEGO company’s ongoing partnership with Shell (which the latter’s PR values at $116M over two years), the group created not just an online petition but a professional-quality PSA that looks like an outtake from the super-depressing director’s cut of The LEGO Movie–and then they protested its subsequent removal from YouTube.
Today
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in