Grantland in the LA Times

Seems a little late, but the LA Times finally got around to interviewing Bill Simmons about his new LA-based sports/pop culture site Grantland. Writer Patrick Goldstein concluded his piece on Grantland thusly.

When I confessed to Simmons that I’d even found myself sucked into reading Klosterman’s second-by-second analysis of an especially awful 1979 Led Zeppelin performance of “In the Evening,” he smelled victory.

“That’s our goal — to make people waste their time. And as long as they’re wasting their time on our site, we’re winning.”

Interesting,

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