Grand Central Publishing launched a new iPhone app called GCP Book Match. The app is a quiz game–you answer a handful of questions, and then the app spits out a book recommendation from the Grand Central catalog.
The odd thing, and it’s mostly odd because there’s very little in the Apple App Store listing to suggest it, is that the app only recommends one of 14 titles from GC’s Latino Interest line of books. This kind of promotional app is all over the app store, so why not use it for the whole catalog?
Miriam Parker, Associate Director of Online Marketing at Hachette, told eBookNewser that there are other apps in the pipeline: “we have plans to do others in a similar style.We think it works best with a smaller group of books. Hence the theme.”