Graham Cracker Company Attests That All Love Is 'Wholesome' in Diverse New Ad

Well, the people who (inexplicably) freaked out about the Cheerios ad featuring a multiracial family a few months back are about to blow their stacks. This new commercial from Honey Maid sends the clear message that nothing’s more wholesome than the love of a family — no matter what that family might look like.

The genuinely heartwarming spot features families of all kinds — multiracial, single-parent, same-sex — all enjoying the two most wholesome things in the world–love and, of course, graham crackers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in