Facebook VP Talks Ads, News Feed, Graph Search, Algorithm At SMX West Conference
At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook's relationship with Bing (it is not buying the search engine).
At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook’s relationship with Bing (it is not buying the search engine).
Marketing Land contributed a live blog of the event, paraphrasing the points made by Burnett.
Burnett said the average user has become much more engaged on the site, but Facebook is trying to increase value for advertisers.
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