GQ.com Filled With 'Glee'

Controversial content can drive traffic for magazines, but does it pay off financially?

GQ took some heat for publishing the sexy Glee photos in its November issue, but it racked up 33 million pageviews on GQ.com in the first week. (Not bad for a site that only launched a year ago.)

By way of comparison, GQ.com usually gets around 2.5 million pageviews for popular stories in the first week. When sibling pub Vanity Fair posted its steamy photos of a bare-backed Miley Cyrus in 2008, it got 19 million pageviews over two days.

To keep the Glee momentum going, GQ.com

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