Starting in October, buying a copy of GQ is going to cost you a little bit more.
Condé Nast has announced that the men’s glossy is bumping its newsstand price from $5.99 to $6.99. GQ’s March, September and December issues will jump an additional dollar, to $7.99.
GQ publisher and chief revenue officer Howard Mittman said the increase was based on positive sales from previous standout issues, such as GQ’s 2015 Men of The Year edition, which was a larger format and featured thicker paper stock.
“In a world full of disposable content, GQ invests in quality editorial and premium experiences in ways no other men’s brand can,” explained Mittman, in an announcement. “This plays out digitally, socially and at the newsstand where consumers are willing to pay significant premiums be a part of the GQ community. There’s nothing better than seeing data that reflects what we already know; that the strength of devotion and brand love from GQ’s consumers is at an all time high.”