These are interesting times for GQ magazine.
On the digital side, July marked an all-time Web traffic high for the Condé Nast publication, with gq.com registering 10.96 million unique visitors. A nice chunk of those readers, through the site and separately on YouTube, were drawn in by Lauren Greenfield’s documentary report on Atlanta strip club Magic City.
Meanwhile, in an interview with Minonline/Folio’s Jameson Doris, GQ vp and publisher Howard Mittman stressed that print will always be a key part of the operation. From the conversation:
“I try not to think of an audience as an audience. I prefer to think of them as a community and I hope that we can continue to provide touchpoints out into the community that allow for great content to find its home wherever consumers tend to be…”
“We’re pushing the cover price of the September issue from $5.99 to $7.99. We pushed the cover price of GQ Style, which is out bi-annual magazine that is the only men’s magazine focused 100 percent on style, newsstand only. We pushed the cover price of that from $12.99 up to $14.99 and in the first half of the year we saw a 30-percent increase in newsstand sales.”
Mittman has been with the magazine for just under a year. When asked by Doris what he considers to be his “biggest win” so far, the publisher pointed to the magazine’s new private social club The Gent. Located in the West Village, the club hosts five to seven events per month. Read the full interview here.