Gourmet Food Company, Food Bloggers Collaborate on New French Fry Flavor
For the second year, gourmet food company Alexia Foods held its “Reinvent a Classic” campaign, whereby they asked fans to vote on Facebook for their favorite suggested french fry flavor. Last year’s winner was Parmesan Lemon Waffle Fries (above), which the company has been selling.
This year, the company decided to leave the flavor suggestions to food bloggers. Alexia approached 22 food bloggers, narrowing their suggestions down to four, which were voted on through March 30.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in