GoPro Goes Big on Ad Tech in Latest Launch

Camera brand expands Q4 budget eightfold

GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers.

And for the release of its latest camera, the GoPro Hero3, the brand went really big, plotting an online ad strategy that stretched its fourth-quarter ad budget eight times beyond what it spent during the same period last year.

GoPro’s promotional pillars are ongoing event sponsorships like the Vans Triple Crown of Surfing, which keep the brand in front of its core audience.

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