A few million views in a week for a brand video on YouTube is solid; 11 million plus is pretty stunning. But that's just what GoPro pulled off with its try-not-to-cry spot featuring a fireman saving a cat (it always comes back to cats on the Web).
A perfectly solid Mercedes-Benz spot featuring a chicken generated over 3 million views last week, usually enough to top the list. However, the rough, two-minute GoPro clip has already sparked over 13 million views to date; the extreme sports-friendly camera brand also nabbed the seventh slot on VideoWatch/VidIQ's weekly brand video ranker. Check it out:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.