Half a decade into the Supreme Court’s decision to allow the injection of unlimited corporate dollars into outside campaign spending groups, we’re really starting to see the effects. According to Kantar Media’s Campaign Media Analysis Group, there have been more than 7,800 GOP primary-related ads in the period between Jan. 1 and Aug. 4, reports Fredreka Schouten in USA Today. This represents a more than sevenfold increase compared to the same time period during the last GOP presidential primary campaign cycle, when there were 1,023 spots.
Overall 2016 elections spending on TV ads is expected to rise to $4.4 billion from 2012’s $3.8 billion, but the furious ad buying for a crowded and protracted GOP primary race may dampen spending on ads further down the line.
Here’s the silver lining to all this [largely] super PAC spending: it seems money really can’t buy love. Roughly half of the ads that have run have come from a pro-Perry super PAC. Thousands of TV spots later, Rick Perry couldn’t make it out of the kids table for the first GOP debate.