If you haven’t gotten tired from all the banal reports of the 2016 Presidential Election that’s still more than a year away, you know that Donald Trump is still smoking the GOP field by more than 13 percent.
He continues to baffle PR professionals by acting like the worst client ever but still walking away unscathed in the court of public opinion. His most recent rant seems to be no different as long as America fails to discover the hypocrisy of it all.
It happened over the weekend on CBS’ Face the Nation. (Video not available for embedding, thanks CBS.)
In case you aren’t interested in the full interview (and who could blame you really), the key takeaway is that the exorbitant salaries often paid to chief executives are a “joke” and a “disgrace.” Trump even said that these salaries are often approved by company boards stacked with the CEO’s friends.
Go ahead. We’ll wait…
There you go! Trump is a CEO and he is known for having a handsome salary. In fact, according to Google’s Knowledge Graph, this guy qualifies as a complete “joke” and a “disgrace” according to…himself!
More irony? Trump made some good points to CBS host John Dickerson, who informed The Don that CEO pay is now 350 times that of the average worker.
“It does bug me,” Trump said. “It’s very hard if you have a free enterprise system to do anything about that. You know, the boards of companies are supposed to do it, but I know companies very well and the CEO puts in all of his friends.”
He continued to dig on Jeb Bush, Hillary Clinton, and even Macy’s, which dumped Trump for his racist tirade against Hispanics. Take that as you will.
But does his scholarly take on free enterprise come across as expert insight or a lunatic rant from someone who benefits in the same way from the same capitalistic system he calls laughable? Is he an astute politician who is right about corporate America or a shady CEO who hopes that we don’t force him to look in the mirror?
PR is about perception, which can be based upon reality. So when will the laws of media relations physics apply to Donald Trump?
[PHOTO CREDIT: The Trump Organization]