Google's Parent Company Announcement Isn't As Easy As A-B-C
Reciting the Alphabet is about to get very expensive.
Quick Quiz, PR Pros: What is the number one thing you would counsel a new start-up to own before announcing its brand? An online presence! One that includes a website, social media accounts, and maybe even some custom hashtags while you’re at it.
Put a pin in that as we discuss Google’s new parent company, Alphabet.
It’s no secret that Google is too big for the World Wide Web alone. Now that the search juggernaut has moved into self-driving cars, street-view maps, smart homes and even drones, the company’s co-founders Larry Page and Sergey Brin felt there were some changes to be made.
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