Google's New Knowledge Graph Is More Informative Than Social

When Google added a social layer to its search bar, it seemed that the company might have gone too far in using social media to enhance its other products. But the search engine’s newest feature, the Knowledge Graph, will use the connections between particular people, places, and things – not friend recommendations – to deliver better search results. The enhancements are already rolling out to English-speaking users in the U.S. for Web, and are optimized for most iOS and Android devices.

Most of the action occurs in a separate panel to the right of the search results.

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