Google's Mayer: It's Still Early Days for Location Technology
In today’s Media Beat video, Mediabistro’s Donya Blaze spoke with Google’s VP of consumer products Marissa Mayer about location-based technology and its prospects. Research has shown that users haven’t flocked to location-based apps like Google Places. Mayer says that everyone is still trying to get a feel for what they offer.
“We’re still experimenting with what are the incentives,” she says in the clip. Among the questions are “What’s the user value proposition?”
Mayer also talks about her new role with the company and Google’s thwarted bid to purchase Groupon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in