Google's Involvement in Social Platforms
In transcribing an interview that I had yesterday with Dave McClure (I will be publishing that interview later today), I began wondering about Google’s involvement with social networks. Google already has a highly successful social network, Orkut. Orkut is hugely popular in Brazil and is still continuing to grow, although not at the same pace as Facebook. Many have been speculating about Orkut’s involvement in the new social graph that Google is launching.
Rather than focusing on trying to compete directly with Facebook, Google should provide Facebook with tools that will help social networks as they transition into social platforms.
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