In July Google will shut off Reader, its RSS feed aggregator, the company said today.
The company cited declining usage as a rationale for shuttering the service, even while it acknowledged that Reader has a “loyal following.”
Reader users will be able to export their data and subscriptions using Google Takeout, the company said.
“To make the most of these opportunities, we need to focus—otherwise we spread ourselves too thin and lack impact,” Urs Hölzle, Google’s senior vice president of technical infrastructure, wrote on the company’s blog.
Google will also shut down its Shopping API, which allows others to deliver the company’s goods data, in order to drive more traffic to Google Shopping. The product listing search completed a move to a paid advertising model late last year. The API will cease to work on September 16, the company said.