Google’s webinar slides about mobile site optimization starts off with a lot of interesting numbers like:
– 3x more smartphones are being activated every minute than there are babies being born
– Over half the people in the U.S. will have a smartphone by the end of 2011
– Mobile queries have increased 4x in the past year
Mobile site optimization resources for download (Google Mobile Ads Blog)
Most of the statistics thrown at us makes sense until slide 16.
Google – Are You Mobile Ready? (PDF slidedeck)
It says “Users Prefer Mobile Sites Over Apps” and provides four specific types of activities:
1. Product reviews
3. Researching prices
4. Checking in-store features
Despite the success of apps for iOS (iPhone/iPad) and Android, this may be true for these four specific activities. But, it became more difficult to believe when I noted ths small print at the bottom of the slide that noted these findings came from two sources and that one of them was a “Study by Adobe Systems Incorporated. Adobe would prefer a world that depended on its web tools like Flash. That said, Adobe released a trio of its own apps for iOS just this week. Why didn’t they deliver those apps as websites?