Google, Twitter Reportedly Developing Open Source Instant Article Solution
After the success of Facebook's Instant Articles, Google and Twitter might be looking for a way to get a cut of the Instant action.
There was lots of concern about Facebook’s Instant Articles when they launched earlier this year, chief among them the power dynamic resulting from such an arrangement. It seems though, that while not insanely popular, users have reacted positively to the trend and Facebook recently became the top source of referral traffic for major publishers.
Now Google and Twitter are trying to launch instant services, and avoid the potential ethical issues at the same time. According to sources cited by Re/code:
Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately, instead of having to wait several seconds […] Google and Twitter are creating their publishing tools as an open source project, and hope to convince multiple tech companies to adopt it.
While
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