Google Tunes In to Social TV

Google's latest update to Google Now gives television viewers in the U.S. instant background information on the shows and the actors they see on the screen.

Google’s latest update to Google Now gives television viewers in the U.S. instant background information on the shows and the actors they see on the screen.

Much like the local traffic jam and rainy day warnings that pop up when users check the search engine on their mobile devices, TV cards for Google Now are similarly aware of users’ television sets. “So if you were watching Nik Wallenda cross the Grand Canyon this weekend, with Google Now, you could learn that the ‘King of the Wire’ in fact holds seven Guinness World Records, including highest bike ride on a high-wire,” explained the Android team in a blog

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in