Google Takes Analytics Mobile With App Reports, Android App

Mobile App Analytics to roll out by end of summer

Google is bringing its analytics chops to mobile apps. Through Mobile App Analytics—which launches in beta today (June 29) and will roll out to all Google Analytics users by the end of summer—mobile app developers for Apple’s iOS and Google’s Android operating systems will be able to keep tabs on metrics such as downloads, conversions and in-app purchases.

Coinciding with the launch of Mobile App Analytics, Google is rolling out the Google Analytics mobile app for Android device so that developers can check real-time web and mobile app reports while on the go.

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