Google Social Tracking Still Missing Key Facebook Metrics
With the launch of Google Plus, Google decided it was time to add tracking of its +1 button and other metrics across Facebook and Twitter. But a full set of social media data -- especially as it relates to return on investment -- doesn't show up completely in Google Analytics, despite promises to that effect.
With the launch of Google Plus, Google decided it was time to add tracking of its +1 button and other metrics across Facebook and Twitter.
But a full set of social media data — especially as it relates to return on investment — doesn’t show up completely in Google Analytics, despite promises to that effect.
Which social metrics can Google Analytics track?
Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plugins on your website, and you can enable these measurements by adding tracking code to your site.
This similar to Facebook’s
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